Analytical Hierarchy Process Essay

Abstract The analytic hierarchy process (AHP) provides a structure on decision-making processes where there are a limited numbers of choices but each has a number of attributes. This paper explores the use of AHP for deciding on car purchase. In the context of shopping, it is important to include elements that provide attributes that make consumer decision making easier, comfortable and therefore, lead to a car purchase. As the car market becomes more competitive, there is a greater demand for innovation that provides better customer service and strategic competition in the business management. This paper presents a new methodological extension of the AHP by focusing on two issues. One combines pair wise comparison with a spreadsheet method using a 5-point rating scale. The other applies the group weight to a reciprocal consistency ratio. Three newly formed car models of midsize are used to show how the method allows choice to be prioritized and analyzed statistically. INTRODUCTION The Analytic Hierarchy Process (AHP) is a structured technique for helping people deal with complex decisions. Rather than prescribing a â€Å"correct† decision, the AHP helps people to determine one. Based on mathematics and human psychology, it was developed by Thomas L. Saaty in the 1970s and has been extensively studied and refined since then. The AHP provides a comprehensive and rational framework for structuring a problem, for representing and quantifying its elements, for relating those elements to overall goals, and for evaluating alternative solutions. It is used throughout the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, and education. Users of the AHP first decompose their decision problem into a hierarchy of more easily comprehended sub-problems, each of which can be analyzed independently. The elements of the hierarchy can relate to any aspect of the decision problem. Once the hierarchy is built, the decision makers systematically evaluate its various elements, comparing them to one another in pairs. In making the comparisons, the decision makers can use concrete data about the elements, or they can use their judgments about the elements’ relative meaning and importance. It is the essence of the AHP that human judgments, and not just the underlying information, can be used in performing the evaluations. The AHP converts these evaluations to numerical values that can be processed and compared over the entire range of the problem. A numerical weight or priority is derived for each element of the hierarchy, allowing diverse and often incomm-ensurable elements to be compared to one another in a rational and consistent way. This capability distinguishes the AHP from other decision making techniques. In the final step of the process, numerical priorities are derived for each of the decision alternatives. Since these numbers represent the alternatives’ relative ability to achieve the decision goal, they allow a straightforward consideration of the various courses of action. EXPLANATION For instance let’s consider cars (an example) which touch the lives of hundreds of millions of people nearly everywhere on this planet on a daily basis. Other than a house, a car is perhaps the largest purchase that we make. With the average cost of a car well over US$ 15,000, choosing just the right one becomes a major decision. Buying a new car is regarded as a decision-making problem and a reflection of customer preference. Someone shops for a new car, he or she want to take a look at finances and options. The possible budget is then a constraint in the decision on which car to buy. Most people shopping for a new car rank safety high among their purchase considerations. Other important attributes include: fuel economy; comfort and convenience features; insurance information; specification and warranties and resale value. Constant changes in customer demands lead manufactures to produce new and improved designs. Automation of manufacturing technologies allows this. Recently the production life cycle has become shorter. For example, General Motors in the USA is leading the industry in developing ground-breaking technologies to improve the driving experience and to meet the changing needs and life styles of modern drivers. They are making efforts to lower the cost of the technology to a level that will make advanced cars an attractive purchase. As the automobile market becomes more competitive, the industry has no choice but to adopt innovation that brings better customer service. Many customers seek advice from car experts or friends when purchasing a car. In many cases, there are times when the price and special features do not match the budget. An appropriate decision-making method for selecting the best car is useful to both customers and producers. An analytic method not only reduces the dealer’s burden, but also may increase sales The analytic hierarchy process (AHP) is an intuitively easy method for formulating and analyzing decisions .It was developed to solve a specific class of problems that involves prioritization of potential alternate solutions. This is achieved by evaluation of a set of criteria elements and sub-criteria elements through a series of pair wise comparisons. The AHP model depicted in this paper uses the following decision criteria: exterior, convenience, performance, safety, economic aspect, dealer, and warranty as well as 39 sub-criteria. For the implementation of the AHP, we considered the three midsize passenger car models as alternatives 2. EVALUATION CRITERIA The source for deriving the evaluation criteria candidate was: 1. A telephone interview with dealers who are part of companies that make the models. The manufacturing company with the highest market share considered graceful body styles and smart design of facilities related to safety to be most important. On the other hand, warranty on the car and the dealer’s strategies for marketing are regarded as important customer criteria; 2. The use of personal experiences recorded on an online bulletin board was corrected using the Internet; The AHP model shown consists of three levels. Exterior involves components and factors seen from the outside such as color, length and width, tyres, trunk, wheels, doors and headlamp styles. It includes the following sub-criteria: model, style, length, quality of interior decoration, number of available color types, and instrument cluster. Convenience is related to the design of the equipments for easy operation. It includes: inside width, ease of loading or unloading packages, convenience of operating instruments, modern fittings (such as electronic systems and a burglar alarm), forward visibility and quality of the audio system. Performance is related to the functioning of the car. It includes maximum torque, maximum speed, fuel tank capacity, braking ability, cornering ability, inside noises and traveling comforts. Safety is enhanced by a body designed to protect the drivers and passengers against collisions. The most important safety features are those that reduce the risk of death or serious injury. It includes: airbags, antilock braking system ABS, impact protection systems, trunk safety, seat belts, safety of the body and number of alarm facilities. Airbags provide total chest and face protection. The ABS allows drivers full steering control and shorter stopping distance in adverse situations. The economic aspect refers to the price and cost of a new car, or maintaining the car within budgets, etc. It includes: purchasing prices, fuel consumption per month, insurance costs and installment conditions, resale prices of used cars and optional equipment costs. The dealer criterion refers to personal characteristics and attitudes that lead the customer to make the purchasing decision. This criterion includes: visits or calls needed to persuade the customer to buy, the dealer’s attitude, the dealer’s expertise and belief in the dealer’s promises. The warranty criterion include: the number of service stations, ease of acquiring spare parts, customer satisfaction after services, and the average repair time for minor troubles. We mailed questionnaires to each of two groups. The first group was given a questionnaire that contained a pair wise comparison sheet. The members consisted of 13 managers who were serving in the sales department and who had experience exceeding 10 years (see Appendix A for this questionnaire). Respondents were domain experts who easily recognized their own sales products and have valuable knowledge about the customer requirements and preferences. Twenty-two potential customers with experience over 7 years were in the second group (see Appendix B). They answered about their satisfaction with their current car. 3. Implementation and ranking A procedure of prioritizing each car model is shown in Table 1 shows the C.R. for each individual, where the circle represents meaningful C.R. Using Expert Choice, we obtained the synthesized priorities of the main criteria and sub-criteria. The reason that the group’s weight is 1/C.R. is to assign higher weights for higher consistent persons. As a result, safety gains are the highest priority in the main criteria. The body safety is especially important. The synthesized priorities and ranks resulted in Table 2 (Case-II). The priorities of the sub-criteria are not proportional to those of the main criteria. This means the decision-makers have different opinions on the importance of the main criteria. By synthesizing the drivers’ rating values with the priorities, we obtain the priorities of the car models and the ranks with respect to the goal and synthesized priorities for each main criterion when the C.R. is bounded by the limit (see Table 3). In Case-I and Case-II, the computational methods used are reasonable when the groups’ consistency is more important than the individual ones. Because the conventional AHP has no choice but to increase the Delphi rounds in order to increase the groups’ consistency, much effort is required to reduce the C.R. If the Delphi rounds are not sufficiently processed, it is unreliable through the inclusion of inconsistent matrices [12]. Using the Spearman rank correlation test [1], accepting H0 means that the ranks are either uncorrelated or negatively correlated. That is, two decision makers exhibit an insignificant level of agreement in ranking for each criterion. Rejecting H0 means that the ranks are positively correlated. As shown in Table 4, we conclude that there are significant effects between groups since the rate of the H0 acceptance is 83% (65/78 Ãâ€"100). This shows that Case-I is the more appropriate method. It rejects greater agreement between groups. 4. SENSITIVITY ANALYSIS Sensitivity analysis allowed us to verify the results of the decision. A sensitivity analysis can be formed to see how sensitive the alternatives are to change with the importance of the criteria. The Expert Choice implementation of AHP provides four graphical sensitivity analysis modes: dynamic, gradient, performance and two-dimensional analysis [4]. Here performance sensitivity analysis is employed. It depicts how well each alternative performs on each criterion by increasing or decreasing the importance of the criteria. In addition to this, each sub-criterion performs on each main criterion by increasing or decreasing the importance of the main criteria. It should be noted that if a criterion is not sensitive, it would be better to eliminate it from the AHP model. In the case of increasing importance of a criterion to the maximum value of 1.0, we assigned the alternative that gained the highest rank to score 5 and the lowest rank to score 1. The value of Model 1 is 25, Model 2 is 21 and Model 3 is 15. In summary, we can conclude Model 1 is the best among the alternatives, although the highest priorities were different in Case-I and Case-II. 5. CONCLUSION This paper presents a decision-making method for selecting the best passenger car models through combining the AHP and a spreadsheet model. The C.R. is used as the decision-maker’s weights. As an implementation of the AHP, three car models were prioritized. Through the sensitivity analysis, the fact that Model 1 ranked the highest is consistent with the result of the highest market share. References E.H. Forman, T.L. Saaty, M.A. Selly, R. Waldron, Expert Choice, Decision Support Software, McLean, VA, 1983 T.L. Saaty, K. Kearns, Analytical Planning: The Organization of Systems, Pergamon Press, Oxford, 1985. Y Wind and T L Saaty, ‘Marketing Applications of Analytic Hierarchy Process,’ Management Science, Vol. 26, No. 7, July 1980

Shc 3.4 Health & Safety, Risk Additional

CYP Core 3. 4 Support children and young people’s health and safety 1. Understand how to plan and provide environments and services that support children and young people’s health and safety. 1. 3Identify sources of current guidance for planning healthy and safe environments and services. As a childcare provider it is my responsibility for the safety of the children in my care. There are a number of legal and regulatory guidance to help protect children and adults in my setting.All staff should be made aware of any potential hazards such as, security, fire, food safety, physical, personal and keeping up to date training on how to deal with these and maintain every one safety, including visitors, family and other colleagues in my setting. The most important legislation in a child care setting is the EYFS that covers all aspect of the welfare of children and young people in all early years setting. NICMA Public Liability Guidance/ Insurance The child minding body which un dertakes public liability insurance for all children within my setting for any claims of injury against the provider.Private Business Car Insurance Car Insurance which covers minded children in my setting for outings and travel between providers home and school environment. Smoking Ban In my setting there is non- smoking policy. Healthly Eating Within my setting I promote a healthly eating plan and advise parents on healthly snacks/foods. Daily Exercise On a daily basis I promote daily exercise weather permitted, for example walking or activities in the garden. Access NI Checks These are carried out on all persons that are entering premises during working hours and children living within the childcare setting over the age of 11 to be vetted also.BSI Kitemark All play equipment within my setting comply with BSI Kitemarks Once every year my setting gets a yearly inspection by a social worker to make sure I meet all the requirements of an early years setting to provide a safe environme nt for children and young people. 3. Understand how to support children and young people to assess and manage risk for them. 3. 2 Explain the dilemma between the rights and choices of children and young people and health and safety requirements. The UN convention on the Rights of the Child clearly identifies the rights of children and young people to learn and develop into adults and be protected from harm† Tassoni 2010 page 145. You can also refer to the Children’s NI order 1995 which refers to all childrens rights to development, and safety rights. Childcare providers have a responsibility to be active in creating the conditions that make children feel that almost anything is possible and achievable. â€Å"The challenge for carers is balancing the need for safety of the child against the need for children and young people to explore risks. Meggitt page 150 Children learn a lot from trying out new experiences for themselves. Many children do not have the experience an d knowledge to judge whether it is a safe choice to explore their own levels of risk taking. Parents and carers have the responsibility to decide the activity is safe and identify possible hazards as children and young people may not make the correct judgement, however children and young people should be given the opportunity to explore in a safe environment under supervision.If we do not enable children to explore risk taking activities they will seek them out when adults are not around. Children and young people need to explore their own levels of risk, but always in a safe environment and with an adult who is able to administer first aid if an accident should happen. We aim to make children aware of health and safety issues to minimise the hazards and risk to enable the children to thrive in a healthy and safe environment. We ensure that the environment that the children are playing in is regularly checked before and during activities. . Understand appropriate responses to accide nts, incidents emergencies and illness in work settings and off site visits. 4. 2 Identify the correct procedures for recording and reporting accidents, incidents, injuries, signs of illness and other emergencies Reporting and recording accidents and incidents, signs of illness and other emergencies: The occurrence of an accident should be reported immediately to the parents/emergency contact name given to me the childcare provider. A procedure for reporting and recording accidents goes in the Accident Report Book.In my setting I need to ensure that I know all relevant procedures and how to deal with them, as I work alone and it’s my sole responsibility to report, record and inform parents and other professionals of all issues relating to the welfare and well-being of children in my setting. It is a legal responsibility to record any incidents or accidents that occur during my day as a childcare provider, as well as the steps taken to manage the incident. Recording these deta ils will help to identify any trends or common incidents that occur, as well as areas that could be addressed to improve safety.This record will be vital in the possible event of legal action. A copy of the illness and injury report form should be submitted to the relevant person. When documenting the occurrence of an illness or injury, briefly note it in the relevant box on the session plan and then record the full details on an illness and injury report form or in an accident record book. At least the following details should be recorded: 1. Date, time and place of incident. 2. Name of ill/injured person. 3. Details of ill/injured and any first aid given. 4. What happened to the casualty immediately afterwards (e. . did the child continue to participate in the days activities, or where they sent home/admitted to hospital, etc) 5. Name and signature of person dealing with the incident. If a child, or member of staff or other visitors goes to hospital from my setting I must inform R IDDOR. If a child is seriously injured I must report the accident/incident to the Health & Safety Executive. I always go back to current policies and procedures within my setting as they can and do change. I take guidance and advice from the social worker in charge of my local area.

Bless Me Essay Example For Students

Bless Me Essay Bless me, Ultima Essay What is faith? Does everyone have faith? Is faith believing in something you havent seen but you think is true? All of these questions have an answer and in Bless me, Ultima by Rodolfo Anaya these questions are important. In fact, many people question their faith because they are confused about what they see or hear. In Bless me, Ultima, Rudolfo Anaya shows that on this world there are many types of faith one believes in. The author uses imagery, folklore, and dream sequences to convey the meaning of Bless me, Ultima. Anaya uses imagery to show how Christianity and witchcraft are two different beliefs, and they are in conflict with each other. The imagery provides a picture of Tonys conflict of Ultima dying. For example, When Tony was next to Ultima he knew she was going to die. As Ultima was dying, Her voice very weak, her eyes already glazed with death. 260 Anaya makes that imagery for us to see what Tony was seeing. Second, Anaya uses dream sequences to show that Tony has conflicts with himself about his beliefs. He questions his belief in this dream because he is afraid of what he might find out. In his dream Tony says, Everything I believe in was destroyed. A painful wrenching in my heart made me cry aloud, why God? my God, why have you forsaken me! 243 Tony cannot accept what is happening. Why do all good people have to die? In fact, Anaya uses folklore in this story to show that every language there is folklore about religions that believes in. Therefore, in this part it says The Agua Negra was the land of the Commanche Indians. Three Commanche raided the flock of one. So grandfather Tellez hanged them and left them strung on a tree. Now their souls wandered around the ranch. 227 This is one folklore from the story. Many are passed down from generation to generation. In conclusion, Anaya showed how Tony had many conflicts with himself about religion and beliefs. Any beliefs that one has are going to be different from someone elses. In Bless me, Ultima Rodolfo Anaya shows that this earth are many types of faiths. Yet, one has a freedom to choose ones path in life. Whether is to believe in a god or not.

Is speaking of addiction in terms of sin illuminating, dangerous, or Essay

Is speaking of addiction in terms of sin illuminating, dangerous, or both - Essay Example For Christians, abstinence and â€Å"temperance† are the only acceptable types of behaviour with respect to the consumption of addictive substances (Cook, 2006). Applying this reasoning to addiction is illuminating because it establishes boundaries in which addiction can be judged. It is dangerous only because it does not recognize the scientific pathology of addiction. Scientifically, addiction is a disease and unless the addict seeks the appropriate therapeutic treatment, the addict has no control over his or her craving for the addictive substance (Cook, 2006). As such, the addict cannot control his or her consumption and cannot abstain. Moreover, an addict who has fully recovered from his or her addiction will be complying with Christian tenets if he/she practices temperance but would be acting in a manner inconsistent with Scientific standards. These scientific standards dictate that temperance would create the addiction all over again. Theological definitions of addictio n place it squarely in the realm of sin. One such definition perceives addiction as â€Å"the inability to say no because of captivity to pathological desires† (Myers, 2001, p. 89). It can be assumed that the pathological desires as cravings and/or dependency. ... Another biblical representation of the sin of addiction is the belief that addiction runs counter to the requirement to â€Å"limit consumption based on need and to distribute the goods equitably† (Myers, 2001, p. 89). Aligning addiction with sin based on biblical teachings is illuminating because it points to the necessity of flexibly interpreting the bible so that addiction can be understood in biblical contexts. It is dangerous because it seeks to place addiction in biblical contexts that do not contemplate addiction to either illegal or illicit substances. For instance, aligning addiction with sin on the basis that it is against the will of God because there is a need for the fair distribution of goods implies that the substance addicted to is good. Many of the substances addicted to such as tobacco, unlawful drugs and alcohol are not good for human health on both a spiritual and physical level. Regardless, using the fair distribution of goods as a basis for aligning addic tion with sin can be misleading and this may be dangerous for theologians’ attempt to validate religious standards. Augustine’s view is perhaps more illuminating in that according to Augustine, human evil originates out of the â€Å"self-imposed, radical bondage of the will† (Harkins, 2008, p. 185). According to Harkins (2008) in the Augustinian tradition, sin is perceived not only as â€Å"a cause of suffering† but also â€Å"in response to it† (p. 185). Therefore sin is: ...a tragically structured vulnerability of the human condition, including our vulnerability to various forms of psychopathology (Harkins, 2008, p. 185). Harkins (2008) raises a number of questions for exploring whether or not one can truly align addiction with sin. The suggestion that addictive items, such as alcohol,

Project management review Essay Example | Topics and Well Written Essays - 4000 words

Project management review - Essay Example Once the system has been built to last, it is likely to contribute significantly to the operations of the central government in tracking large projects. However, a holistic approach needs to be taken in order for this project to be a resounding success. The phases outlined above need to be carefully taken into account. It can also be seen that project managers should possess various skills that can enable them to execute different project. These people should have effective communication skills as well as the ability to solve problems in order to succeed in carrying out this project. Table of contents 1.0 Introduction 3 1.1 Task A: Project definition 5 1.2 Project life cycle 5 1.3 Project scope, aims and objectives 6 2.0 Task B: approach to project management 8 2.1 Good approach versus bad approach to project management 8 2.1.1 Project definition 8 2.1.2 Agreement 9 2.1.3 Support 9 2.1.4 Communication 9 2.1.5 Measures to control risk 10 2.2 Project processes 10 2.3 Initiation 10 2.4 Planning 11 2.5 Execution and controlling 12 2.6 Monitoring and close out 13 3.0 Task C: Definition of control system 14 3.1 Effectiveness of the control system 15 3.2 How risk is handled 16 4.0 Task D: Qualities of an effective project manager 17 References 19 1.0 Introduction In order to understand the concept of project management, it is imperative to begin by defining the meaning of project. Basically, â€Å"a project is a special kind of activity and it involves something that is both unique and important and thereby requires unusual attention. It can also be noted that it has boundaries and has a beginning and an end,† (Flemming 2003, p.3). Thus, for any project to achieve its goals, it can be observed that project management is essential and it should be implemented in every stage of the project. It can be observed that there are various activities that are involved in the process of project management. According to Fox (2008), project management is a combination of st eps and techniques for keeping the goals and objectives, budget and schedule in order so as to achieve the desired outcome. A lot of project management tools are used in order to manage the project effectively so that the set goals and objectives can be achieved. The success of a given project mainly depends on the manager’s capability to control the different phases of the project such that all the efforts of the people involved are directed towards the achievement of the desired goals. All activities need to be properly managed so that they can be successfully implemented in the project. A project is characterised by the following factors: initiation, planning, execution as well as monitoring and closing out. These factors are very important in the execution of any given project and they determine its success or failure in most cases. Each phase in a project needs to be properly controlled such that the chances of achieving the desired goals are increased. The other advanta ge of controlling each stage is that necessary adjustments can be made along the way so that the objectives of the project are met. Effective project management entails that proper measures are put in place in order to deal with all the unprecedented changes that may be encountered during the course of the project. Project management also entails that all activities are controlled so that they remain within the set budget work the

Pizza Hut Case Study Example | Topics and Well Written Essays - 4250 words

Pizza Hut - Case Study Example The study utilized primary and secondary data. The primary data will come from the interviews of Pizza Hut Manager and customers, while the secondary data will come journal articles, internet websites, newspapers, textbooks and academic and industry professionals. Although there has been a lot of research on customer behavior and customer dissatisfaction, there is less study on customer satisfaction, this according to Shultz and Bailey in 2000. What are the reasons behind gambling on a study regarding simple satisfaction Loyal consumers do not leave a store or a restaurant for better services in another place (Anderson and Fornell, 1994). At the very minimal effort the other companies will just beat services offered. The main key component that a company should implement is to maintain their loyal customers. In order to maintain and gain loyal consumers is through providing high quality standards of products and services so that there will be a very minimal chance that the customer needs will not be fulfilled. Indeed, it is a common knowledge that there are difficulties in understanding the truth behind consumer needs, even if these requirements in advance the consumer can and will alter them without any reason at all. Customer Satisfaction According to the study of Kekre, Mayuram and Srinivasan in 1995, a successful company utilizes market analysis in order to understand the needs of their clients and provide satisfaction to them. This company should not just value profit and gains but also the satisfaction of their clients through this they can make the performance of their company strong and will implicate success. If a business organization desires to examine it themselves, they should observe the particular aspects like business contacts, reputation, advertising and their brand name, these aspects can help identify consumer satisfaction (Barbeschi, 2002). After identifying these aspects, the quantity of customer satisfaction a firm has and in which venues, strategic approaches can be formulated to guide the company to be more competitive. In the study of Carol and Reichheld in 1992, relationship marketing should be implemented. This type of marketing can establish in creating a long-term connection with customers instead of individual business deals. A firm having a full grasp of the consumer's needs as they go through their life phases. Its emphasis is a wide variety of products or services to their present clients, as it is necessary to them (Berry et al., 1988). At the same time Berry in 1983 acknowledges that relationship marketing can be implemented when there are options to select from, when the consumer makes their

Hospital administration Essay Example | Topics and Well Written Essays - 3500 words

Hospital administration - Essay Example Hospital administration is an important component of a country’s health care system. Hospital administration generally refers to management of hospital in a particular country. It is actually the key component of any health agencies and/or institutions management. Hospital administration is the narrow form of health administration. This paper includes a detailed overview of health care system, health care policy and hospital administration of Saudi Arabia. Saudi Arabia, formally known as kingdom of Saudi Arabia, was founded by ABD AL-AZIZ bin Abd al-Rahman AL SAUD (Ibn Saud) in 1932. Saudi Arabia is renowned as the birth place of the religion Islam. The country is also the home of two holiest place in the Islam religion, Mecca and Medina. Saudi Arabia is a Middle East country with the population of approximately 28 million among which 5.6 million are foreigners. Population growth rate in Saudi Arabia is approximately 1.9%. Capital of Saudi Arabia is Riyadh where almost 3.6 million people live. There are still monarchy type of government exist in Saudi Arabia. Almost 82% of total population of the country live in urban area. Average life expectancy of total population in Saudi Arabia is 76.3 years and almost 78.8% people in the country are officially educated.1 Saudi Arabias economy is mainly oil based. Almost 20% of total petroleum reserves in world are possessed by Saudi Arabia. Saudi Arabia holds the number one position as far as the export of petroleum is concerned. In 2008, Saudi Arabias GDP was $527 billion, 45% of this GDP come form petroleum sector. Saudi Arabia plays an important role in OPEC as it is the largest petroleum exporter. Entire economy is controlled by the Saudi government. In 2008 countrys annual growth rate was approximately 6.1%.2 Health of the citizens is one of the major concerns for any countrys government. It is necessary

Comparison Analysis of Personal Consumption Habits Essay

Comparison Analysis of Personal Consumption Habits - Essay Example Boone & Kurtz (2006) outline the first step in the consumer decision-making process as being the identification of a specific problem. In the case of my food purchase, a relatively empty refrigerator represented such a problem. In addition, a personal craving for pickles was the initial motivation to visit the food market, where a series of searches and evaluation of alternative brands ultimately led to a final purchase decision. There appears to be a general consensus amongst most marketing research professionals that buying decisions are largely based on elements of the marketing mix (such as price and promotion), as well as previous experience with any particular brand. Pickles, under the model of consumer behaviour, usually represent low-involvement, meaning that lower price and affordability, as well as the fact that the majority of pickle brands are quite similar, would dictate a rapid purchase decision. However, in my personal situation, I am quite particular about the texture and flavour enhancements which are added to pickles, hence I generally weigh my potential brand alternatives carefully before selecting my desired product. The final pickle purchase involved a heavy evaluation of alternative brands, comparing ingredients, my own experience and distaste for certain brands, and the promotional elements of the market which included sale versus non-sale items; representing a series of personal evaluative criteria. The process of searching, as stage two of the decision-making process.

Labor Relations in Different Organizations in The United Arab Emirates Essay

Labor Relations in Different Organizations in The United Arab Emirates - Essay Example The following paper analyses, types of work permits, the different categories of violations, and the human rights of laborers in the UAE. A look at the Dubai bank also provides input on the above issues (Allah 1978, p. 78). The beginning of 2011 saw the introduction of work permits in the UAE via the Cabinet Resolution No. 25 of 2010. They include; work transfer, temporary, part-time juvenile persons and personnel sponsored by kin work permits. The work transfer permit covers non-nationals working in the UAE transferred between organizations within the UAE of which must be registered by the Ministry of Labor. Temporary work permits, on the other hand, cover both national and non-national personnel working on a project for less than six months. Part time work permits cover individuals working part time for few hours compared to full time workers who work for extra hours (Allah 1978, p. 156). The number of hours specified by the Ministry of Labor for full time employment includes eight hours excluding lunch breaks; therefore, hours worked less than the outlined eight hours constitute part time employment. This allows both national and non-national personnel to take up more than one job unlike in the past, whereby, people were only allowed to have one job at a time. However, changes of the intricate details of this permit are still underway. This is because various issues keep arising with the encountering of different milestones. Juvenile persons’ permits cover young individuals between 15 to 18 years seeking employment within organizations. Permits for personnel sponsored by their kin cover dependants sought to work for an organization. Meaning expatriates finally have the opportunity to act as their dependants sponsors. This allows their kin to acquire work permits despite them not being eligible for any of the above listed permits (Allah 1978, p. 198). Therefore, the introduction of different types of work permits made it easier for the Dubai Bank Human Resource managers to recruit personnel in an easier way. For example, they were able to capitalize on the permits for personnel sponsored by their kin. This is because; they used these permits as incentive when soliciting the services of expatriates. These permits allow dependants of an expatriate to get employment easily because getting a work permit ceases to be an obstacle. Therefore, Dubai bank officials continue to embrace the gradual changes implemented by the Ministry of Labor (Pawan 2007, p.77). With the recent global recession, violations of labor regulations in the UAE increased dramatically. As a result, the Ministry of Labor came up with policies which sought to address these violations. Companies like the Dubai bank, therefore, readjusted their labor relation policies to accommodate the reevaluated regulations from the Labor Ministry. The Ministry made three categories of violations known to the public. Black points awarded by the Ministry showed the seriousness of the se violations. The more the black points earned by an organization, the severe the penalties imposed. Penalties were either fines or the organization would be downgraded in severe cases. The latter’s imposition occurred when a firm acquired more than 100 black points in any given year (Pawan 2007, p.119).  

Web design Essay Example for Free

Web design Essay Question 1: A transactional website allows customers to buy, sell, and order goods and services while a promotional website promotes and brings more customers to a website. Since PizzaHut. com has both types, this causes it to be a hybrid website. PizzaHut. com allows for customers to go online and buy their product, which is food. Customers are allowed to go online and choose whichever food they’d like and choose their delivery method. They can order it for pick up, delivery and either store their credit card information through ‘cookie’ or pay in cash. Pizza Hut promotes there online website almost all over. They have internet ads that may pop up and when you visit their website they have their special promotions posted on the central viewing window. The website allows the ability to shop for a deal with quick and easy ordering access. Pizza Hut also has many ways to order from a Facebook and iPhone app to desktop widgets. Question 2: There are seven design elements that help create great online customer experiences. The first is context. Context is a websites first appealing look and feeling that is reflected in the sites layout and in their visual design. It will focus on the company’s offerings, products, services, and information. It attempts to convey the main customer benefits provided by what the company has to offer. Content is the next. It is all the digital information on the company’s website such as the text, pictures, sounds and possible video they upload. PizzaHut. com incorporates both context and content by allowing customers to shop for a deal quickly and easily. It has the current offers directly on the main page and through navigation buttons that include the menu, locations, and nutrition facts. These are located directly below the main content Website customization is the way the site is able to modify itself and allows users to personalize it to their own likings. With Pizza Hut, their main goal was to simplify the ordering process. For customers who have already used the site they have personal options for them called ‘Express Checkout’ that is based on saved personal preferences. All they need to do is click a button and the food is on the way. Pizza Hut stores this information through Cookies. The connection for website design is the network that links it to other sites. They are links on the website that appear as highlighted words or pictures. Users are able to easily visit them by just clicking the link. Since Pizza hut is connected to mobile devices, desktops, and social networks their connection design element includes more than links. It provides an approach to create a seamless customer experiences whenever and wherever people want to engage with them. Then, comes communication. Communication is the dialogue that is on the website that unfolds between the user and the website. The customers are able to talk directly with a representative while shopping on the site. They use site-to-user, user-to-site, and two-way communication. Pizza Hut uses communication by incorporating it with content. It posts product innovations, promotions, and special events with bright colors and bold images. Community is popular because it helps to enhance customer experience and build relationships. Community is the way in which the site enables user-to-user communication. Pizza Hut realized that it did not make sense for the customers or the company to create a community on the site. Instead they turned to Facebook. Customers are now engaging in a huge group of people without disrupting their daily routine. The seventh design element to help create greater online customer experiences is commerce. Commerce is the websites ability to make sale transactions for products and services, making them quick and simple. Pizza Hut made the sales transactions quick and simple by making a Facebook application, a branded desktop widget, phone ordering, and an iPhone app that lets customers build and submit their order visually. Question 3: Choiceboards are internet enabled systems that allow customers to design their own products and services by answering a few questions and choosing from menus, prices, and delivery options and personalization is the practice of generating content on the marketers’ website that is custom tailored to an individual’s specific needs and preferences. Pizzahut. com allows customers to engage with their brand by using the right technology. With all the ways Pizza Hut has to offer for ordering their food, each will allow customers to build and submit their order visually. When I went online to see for myself, Pizzahut. com allowed me to build my own pizza. Next to my options was an image of the pizza I was building. There were series of question, such as toppings, delivery or takeout, crust, ect. Pizzahut. com is made to simplify the ordering process and has their promotions directly on the main page.

The Law Of Attraction

The Law Of Attraction Ever since human beings evolved, only the strongest, fittest, and wisest survive. But now, with the discovery and development of medicine and the study of the structure of the human body, all humans can live healthy lives. However, there are many things that are yet to be discovered and people seek to find that knowledge and understand more about how things work. Day by day the curiosity of many scientists, philosophers, and physicists increases as they want to know more about how the universe works and if there exists another universe with other unknown beings and if human beings can have the power to control what happens in the universe. Fortunately, this power exists and all human beings use it without even knowing so. This power is called the law of attraction, the science of attracting more of what a person want[s] and less of what s/he doesnt (Losier, 2007). The law of attraction was known by some people many centuries ago but not many people understood when it started and how it works and therefore was hidden as a secret treasure that if found, will change the world. The law of attraction began at the beginning of time (Byrne, 2006). It can even be found in ancient writings way before Christ. The existence of such law was even recorded on the Emerald tablet, 3000 BC As within, so without. which means that a person from within is the cause and the person without is the effect; the person from the inside controls the outcome of his/her life (Tan, n.d.). And as one of the most spiritual teachers, Buddha, explains: All that we are is the result of what we have thought What we think, we become. Even the most famous historians, like William Shakespeare, Leonardo da Vinci, Beethoven, Sir Isaac Newton, and Plato, used this power to achieve what they wanted in life but each person in his own way. For instance, Shakespeare delivered the law in his poetry, Leonardo da Vinci portrayed it in his paintings, and Beethoven expressed it through music (Byrne, 2006). This law of attraction can also be found in religions such as Islam, Christianity, Judaism, Buddhis m, and Hinduism and it can be found in civilizations as well, like the ancient Babylonians and Egyptians, in their writings and stories. The law of attraction is[r]ecorded throughout the ages in all its forms, it can be found in ancient writings through all the centuries.(Byrne, 2006). Most people know about this law and others dont and some use it unconsciously but they dont know how it works. This law actually works on thoughts. When a person thinks of something, s/he sends out vibrations from the mind to the outside world and these vibrations act as a magnet that attracts what thoughts that person had. For instance, when a person thinks all day about his/her childhood friend, the brain sends out vibrations and attracts things about that friend, eventually, that person may get a phone call from that childhood friend or an e-mail or even somebody may mention something about that particular friend. However, this law of attraction has flaws; it does not recognize negative thoughts. If a person kept thinking like, dont spill on my new shirt or I dont want to fail the course, the law of attraction does not look at the not part it just looks at the key words and acts. Eventually that person will spoil his shirt or fail the course. However, if that person changed his th inking into a positive one and thought My shirt will always be clean or I will pass the course, s/he will not mess up the shirt or will pass. That is why people should be careful when thinking of something; they should always think in a positive way. However, not all people can monitor their infinite thoughts everyday and change every single one of them from negative to positive as this process is exhausting. Fortunately, there is a simple way of altering the way a person thinks into positive thinking and that is by being in a state of joy, happiness, and peace. It is known that when a person is happy, the mind sends out good vibrations that attracts good stuff. That is why happy people live healthy lives as they attract good things to their lives. Many people dont achieve what they really want and they always feel that they are limited to what things they can get in life. Aside from not feeling good about themselves, people dont actually believe in themselves. They dont believe that they can achieve whatever they want in life and that it is impossible. If a person looks at the bright side and believes that nothing is impossible s/he will achieve what s/he really wants. There are three simple steps that can help a person achieve, these steps are to ask, believe, and receive. A person should ask him/herself what s/he really wants and then s/he should believe in it and feel that they will get it or actually they already have that thing s/he wants and then eventually with time that person will receive it. But the most important of these steps is to positively believe that you can make it all happen for you.(Harrington, 2009) On the other hand, Ingrid Hansen Smythe, a freelance writer, disagrees completely with the law of attraction concept. He states that the law of attraction concept seems to me that [it] is like a woman using some form of birth control and then lying back and affirming I will not get pregnant! I will not get pregnant! It seems obvious that it is the birth control, and not the positive thinking, that is getting the job done.(Smythe, 2007). Smythe (2007) argues that when a person wants something s/he has to work hard to get it; there is always something that can help you get what you want. For example, a little boy wants to have a bike. A few months later, his birthday came up and he got some money for his birthday and then he bought himself the bike. In other words, positive thinking is not the only reason behind a person getting what s/he wants; a person cant get what s/he wants just by thinking about it (Smythe, 2007). Moreover, there are many people who suffered in their childhood fr om emotional and sexual abuse, does that mean that these innocent children thought in a negative way and attracted these negative things to themselves? Yes, our attitudes can and do positively improve our lives, but they do not explain suffering or success. All people suffer. We are not our own creations, tidy products of ideology. We are human beings, hopelessly interdependent, ugly and beautiful, both.(Keating, 2009) Although some people might agree that the law of attraction is not a solution to all problems in life and that it is only made for desperate people to believe in something when there is no hope at all, it actually does bring hope to all people in need of it and otherwise and it also helps people take the right path in life and achieve their dreams. As we discussed the origin and how the law of attraction behaves, it showed to be a powerful law that if all people use it and believe in it, I think, the world may be a better place.

marketing consulting :: essays research papers

Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current customers but also aggressively grow market-share, open new market potentials and add new customers. Our Marketing offerings can help companies conquer these challenges. We can help developing, supervising and executing your Marketing Strategies, whether through dealing with your Marketing Department or through assigning persons from our company. Why we execute, or supervise for you? Because today’s economic realities have put a tremendous amount of pressure on the Marketing Departments to do more with less staff and budget. Marketing is the core of the company’s activities and strategies in today’s high competitive market. In the coming years, due to globalization, competition will boost, professional companies will achieve additional success and economical pressure will become very high. Please note here that cutbacks put companies at risk for losing customers through a lack of new initiatives and competition monitoring. The only possible response is to increase efficiency through outsourcing your Marketing Planning to experts in the field. Many Business Owners or Managers think that by simply placing an Ad in a newspaper or a commercial on a radio or a television station, customers will automatically come to purchase their product or service. This could bring some customers out of curiosity but hundreds of other potential customers may never learn of your business. Just think of the money you’ll lose simply because you didn’t develop an adequate Marketing Plan. As mentioned previously, Marketing is the core of your Business Operations and it determines how successful your business will be. What you, as a Business Owner or Manager, must do is maintain a thorough understanding of the Marketing Plan, and use it to extract advantages from the marketplace. Remember, your aim is not only to attract and keep a steady group of loyal customers but also to expand your customer base by identifying and attracting new customers and to reduce risks by anticipating Market Shifts that can affect your bottom line. †¦we visualize success to your company and help you reach it

The Containment Concept in Law Enforcement Essay -- Law Enforcement, p

One of the core roles of police officers is that of law enforcement. However, there are times that it is necessary for an officer to rely less on enforcement of the law and instead concentrate on keeping peace in situations that exist outside of the norm. One such situation exists in the policing methods used in â€Å"skid-row† type areas of society. These types of areas are an anomaly to the rest of standard communities where simply enforcing the law will not be successful. The goal in these areas is to plainly contain the chaos using a hybrid form of community policing. Areas such as skid-row are filled with people that are without the ability to function in normal society, and simply the fact that they exist is offensive to those that do operate within the normal realms of a community (Bittner, 1967). Due to the primitive nature of those individuals living in these chaotic areas, most officers feel it is necessary to enclose the area in which the behaviors occur to keep it from assimilating with â€Å"normal† society. The necessity to contain the areas similar to skid-row is the responsibility of the police, and with few governing superiors to mandate guidelines and the large amount of discretion allotted to police, they assume the peace keeping role and abandon the role of enforcer (Bittner, 1967). Maintaining peace is a difficult task in itself because of the uncontrolled way of life in skid-row. Therefore, it is by focusing on maintaining order and protecting the outside normalcy from skid-row inhabitants (Bittner, 1967) that officers use tactics where they choose non-enforcement, or make a decision to ignore a violation (Brown, 1981). According to Brown (1981), ignoring offenses brings with it a bartering situation between the ... ...ce related to the two policing styles is that community policing seeks to solve problems for long-term results unlike the disregard for the long-term associated with containment. While the concept of containment borrows some key points from the concept of community oriented policing, the two are still very different. Officers choose to be peace keepers in skid-row areas, and use containment to protect the quality of life of those in the community outside of the â€Å"jungle† that takes hold of skid-row (Bittner, 1967). When faced with the option of enforcer or peace keeper, officers feel keeping the peace is the more manageable approach when dealing with these areas. The dynamics of policing must be flexible in regards to situations at hand. While enforcer is often the role needed for many situations, peace keeper is a core role for dealing with skid-row areas.

Irony in Hamlet Essay -- GCSE Coursework Shakespeare Hamlet

Irony in Hamlet  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   This essay will discuss the issue of irony in Hamlet by dealing with the problems that arise as a result of Hamlet's attempt to avenge his father's death. One of the central problems is the clash between Hamlet's overpowering need to believe in the ghost of his father, who is the authoritative figure in his life, and the awareness that he lacks empirical knowledge of the truth. In trying to achieve this knowledge, Hamlet sets out on a mixed mission of accusation, revenge and the search for truth, finally causing the upset of the original revenge plot when it ricochets off Polonius' dead body and hits Hamlet in the name of Laertes.   Ã‚  Ã‚  Ã‚   As a tragedy, Hamlet deals very heavily in anguish and frustration that are not necessarily allowed the means to be resolved or dissipated.   Marvin Rosenberg notes in his essay, "Subtext in Shakespeare", that in tragedies, there are greater uncertainties and the "mystery of the character deepens, and the subtext is subtler, more open to variable interpretation"(82). Hence, unlike Viola, Hamlet's actions overlay motivations of greater ambiguity and these actions, as the play progresses, seemed that they are not primed to make the situation come a full circle. Instead of a an equilibrium, therefore, one finds a form of usurpation where the crown of Denmark, represented by both Claudius and Hamlet, is removed and taken by a foreign prince, Fortinbras.   Ã‚  Ã‚  Ã‚  Ã‚   Hamlet's desire for vengeance came about as a result of the ghost's appearance and his accusatory speech in which he extorts his son to "Revenge his foul and most unnatural murder" (1.5.25). Hamlet is at once struck with the problem of whether he should believe that the ghost is really that of his father and ... ... 1998. Kreiger, Elliot. "Malvolio and Class Ideology". Bloom (19-26). Leverenz, David. "The Woman in Hamlet: An Interpersonal View". Schwartz, Murray M. and Coppelia Kahn, eds. Representing Shakespeare: New Psychoanalytic Essays. Baltimore: John Hopkins U P, 1980. Nevo, Ruth. Comic Transformations in Shakespeare. London: Methuen & Co., 1980. Rosenberg, Marvin. "Subtext in Shakespeare". Thompson, Marvin, and Ruth Thompson, eds. Shakespeare and the Sense of Performance. Newark: U of Delaware P, 1989. (79-90). Shakespeare, William. The New Cambridge Shakespeare: Hamlet, Prince of Denmark. Ed. Philip Edwards. Cambridge: Cambridge U P, 1985. Thatcher, David. Begging to Differ: Modes of Discrepancy in Shakespeare. New York: Peter Lang, 1999. Vickers, Brian. Appropriating Shakespeare: Contemporary Critical Quarrels. New Haven: Yale U P, 1993    Irony in Hamlet Essay -- GCSE Coursework Shakespeare Hamlet Irony in Hamlet  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   This essay will discuss the issue of irony in Hamlet by dealing with the problems that arise as a result of Hamlet's attempt to avenge his father's death. One of the central problems is the clash between Hamlet's overpowering need to believe in the ghost of his father, who is the authoritative figure in his life, and the awareness that he lacks empirical knowledge of the truth. In trying to achieve this knowledge, Hamlet sets out on a mixed mission of accusation, revenge and the search for truth, finally causing the upset of the original revenge plot when it ricochets off Polonius' dead body and hits Hamlet in the name of Laertes.   Ã‚  Ã‚  Ã‚   As a tragedy, Hamlet deals very heavily in anguish and frustration that are not necessarily allowed the means to be resolved or dissipated.   Marvin Rosenberg notes in his essay, "Subtext in Shakespeare", that in tragedies, there are greater uncertainties and the "mystery of the character deepens, and the subtext is subtler, more open to variable interpretation"(82). Hence, unlike Viola, Hamlet's actions overlay motivations of greater ambiguity and these actions, as the play progresses, seemed that they are not primed to make the situation come a full circle. Instead of a an equilibrium, therefore, one finds a form of usurpation where the crown of Denmark, represented by both Claudius and Hamlet, is removed and taken by a foreign prince, Fortinbras.   Ã‚  Ã‚  Ã‚  Ã‚   Hamlet's desire for vengeance came about as a result of the ghost's appearance and his accusatory speech in which he extorts his son to "Revenge his foul and most unnatural murder" (1.5.25). Hamlet is at once struck with the problem of whether he should believe that the ghost is really that of his father and ... ... 1998. Kreiger, Elliot. "Malvolio and Class Ideology". Bloom (19-26). Leverenz, David. "The Woman in Hamlet: An Interpersonal View". Schwartz, Murray M. and Coppelia Kahn, eds. Representing Shakespeare: New Psychoanalytic Essays. Baltimore: John Hopkins U P, 1980. Nevo, Ruth. Comic Transformations in Shakespeare. London: Methuen & Co., 1980. Rosenberg, Marvin. "Subtext in Shakespeare". Thompson, Marvin, and Ruth Thompson, eds. Shakespeare and the Sense of Performance. Newark: U of Delaware P, 1989. (79-90). Shakespeare, William. The New Cambridge Shakespeare: Hamlet, Prince of Denmark. Ed. Philip Edwards. Cambridge: Cambridge U P, 1985. Thatcher, David. Begging to Differ: Modes of Discrepancy in Shakespeare. New York: Peter Lang, 1999. Vickers, Brian. Appropriating Shakespeare: Contemporary Critical Quarrels. New Haven: Yale U P, 1993   

Explore the differences between working with individuals and working with groups in the community context

When looking at community work firstly one must try ad define what is meant when talking about the community. Community can have many different meaning and due to this can be very hard to find one answer to help us to understand the word community. According to the dictionary community is ‘a group of people living in one place, the public in general' ( Collins pocket dictionary, Collins, 1982) although this offers a place to start it doesn't help us to understand community it's self. Both community and youth work both have totally different aims and have changed over the years. Youth work traditionally started as a form of informal education as a way of getting children involved with different activities although now it is becoming more and more formal. It started of as a collective idea where young people in the same social background could meet and the youth workers could work with them around these issues. Ultimately until very recently youth workers just helped the youth to over come their problems. Now in the modern society it is moving much more towards formal education where the youth workers take an active role on the administrating of the education of the youth. Working with individuals compared to groups of the community is totally different and throws up totally different problems. I'm going to look at the advantages of both first and then apply them to some common community issues to see which works best when put into perspective. Individual work usually involves working on a one to one basis with some one either simply talking about issues that worry them or offering help with a problem that they have. A huge advantage of working one to one is the fact that you can offer confidentiality to that person who has approached you. Due to this it enables the person the open up a lot more as they know that it isn't going to be over heard by any other person. Working on this basis also allows much more sensitive issues to be addressed, like the issues of the home background. By working one to one it enables you to get a lot more information out of the individual that maybe they are ashamed to address in public. By using this way of helping people you can form strong bonds between you and the person who you are helping and trust can be built up from here. Eventually becoming a friend of the person and being seen less as a helper but more of an equal, this type of relationship can also a big help when dealing with emotional problems. Since the worker becomes more of an equal rather than a helper it can be addressed in a more relaxed way and hopefully be more beneficial to the individual. Although individual work has many strengths it doesn't go without its weaknesses. By just having a one to one session the person does not have the social contact with they may need and attain by talking it though as a group. It also fails to let the individual know that they are not the only one with the problem that they have. By addressing it as a group the whole group can share their feeling on the issue but one a one to one basis the person becomes very self reliant on that issue and can some times fail to notice tat they aren't the only ones suffering form that problem. Community workers only a have small money pots. By offering one to one help for everyone with a problem would be stupid. Individual sessions take up more time than group work and therefore allow the money that would be spent on the workers hours to be spent on other things like a project for raising awareness of sexual health. One aim of community work is to gain a sense of belonging and togetherness within that chosen area. By address each problem on a one to one basis it defeats the problem. Surely by addressing the problem as a group it would bring about a sense of understanding. By working with just individual people there is always the problem with the fact that they could become attached to that person or even dependant on you, which ideally should not happen as they should be learning to trust their peer group not an outsider. Although it may not happen on a regular basis it is still a problem of one on one interview. Group work although at first many seem a good idea has its down falls as well. Originally used on mass by the uniformed organisations, it offers a way of getting to know each other in a relaxed environment. Using group worked in the community has big advantages. Since community can mean togetherness by addressing a problem as a group it allows everyone to be come involed. Take for example crime. By working as group to address it, it is both easier and

Airasia: Low Cost Carriers in Asia Pacific Essay

The use of information technology plays an important role in the strategic and operation management of airlines,and facilitates the successful airlines in the future. This paper will look at the awarding-winning low cost carriers (LCC) in Asia Pacific region – AirAsia, analyzes the current business environment, competitive advantages, value chain, current implementation of information technology, and the recommended future implementation of technology in customer relationship management (CRM) implementation to pursue competitive differentiation and profitability effectively in the future. COMPANY BACKGROUND AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of â€Å"Now Everyone Can Fly†, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. AirAsia creates values through the following vision and mission: Vision Mission To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels AirAsia makes the low fare model possible and create values through the implementation of the following key strategies: Strategies Safety First Partnering with the world’s most renowned maintenance providers and complying with the world airline operations. High Aircraft Utilization Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity. Low Fare, No Frills Providing guests with the choice of customizing services without compromising on quality and services. Streamline Operations Making sure that processes are as simple as possible. Lean Distribution System Offering a wide and innovative range of distribution channels to make booking and travelling easier. Point to Point Network Applying the point-to-point network keeps operation simple and lower costs.

Curriculum Integration

Curriculum integration  has been identified among the most revolutionary pedagogical strategies in the interdisciplinary approach to education. Julie Thompson Klein (2006) explained that in curriculum integration,  Ã¢â‚¬Å"Disciplinary and subject boundaries are blurred and connections magnified†¦Integration becomes the purpose of education, not simply a tool. In student-centered curricula, the students’ worlds, not a school- or government-mandated syllabus, become the heart of learning.Students even participate in selecting the themes and problems they will study, and they often work together collaboratively. †Ã‚  (Klein 2006, p. 14). Educators first explored the concept of integrating curriculum in the 1890s. Over the years, there have been numerous educational researchers, e. g. , Susan Drake, Heidi Hayes Jacobs, James Beane and Gordon Vars, who have described various interpretations of curriculum integration, referring to the curriculum as interwoven, connect ed, thematic, interdisciplinary, multidisciplinary, correlated, linked and holistic.Many educators, e. g. , Robin Fogarty, go beyond a single definition of curriculum integration and view it instead as a continuum. Furthermore, curriculum integration aims to improve students’ interdisciplinary understanding, defined as  Ã¢â‚¬Å"the capacity to integrate knowledge and modes of thinking in two or more disciplines to produce cognitive advancement – e. g. explaining a phenomenon, solving a problem, creating a product, raising a new question – in ways that would have been unlikely through single disciplinary means. †Ã‚  (Klein 2006, p. 5) While the true origins of the theory of integration are numerous and wide-ranging, a general consensus identifies the work of German educator Johann Herbart (1776-1841) as the â€Å"germ† of the modern integration movement. From Herbartian beginnings, the first half of the twentieth century saw a development of curricu lum integration through the project approach, core curriculum movement, and problem-centered core curricula (Klein 2006). Each involved varying levels of priority shifting from separate subject knowledge acquisition to problem-solving experiences that integrated disciplinary learning.That period also reflected the influence of John Dewey’s views on the social purposes of education. Educators interested in integration began to consider the school’s role in expanding democracy and encouraging the development of values and skills necessary for the â€Å"common life. † (Beane 1997) Beane (1997) defined curriculum integration as  Ã¢â‚¬Å"curriculum design that is concerned with enhancing the possibilities for personal and social integration through the organization of curriculum around significant problems and issues, collaboratively identified by educators and young people, without regard for subject area boundaries.   (Beane 1997, p. x-xi) Teachers who adopt thi s kind of curriculum have to make several shifts in the traditional teacher-student relationship, such as sharing decision making with students, focusing more on student concerns than predetermined content guidelines, learning along with students in unfamiliar areas, and taking student constructions of meaning seriously. The upside to taking on such a challenging role is the improved relations with students in these classrooms.By placing students at the center of all learning endeavors, these teachers tend to have fewer curricular conflicts and classroom management issues. (Beane 1997) Curriculum integration is clearly far from taking the easy road, but it may well be worth it. Curriculum integration can be described as an approach to teaching and learning that is based on both philosophy and practicality. It can generally be defined as a curriculum approach that purposefully draws together knowledge, skills, attitudes and values from within or across subject areas to develop a more powerful understanding of key ideas.Curriculum integration occurs when components of the curriculum are connected and related in meaningful ways by both the students and teachers. Curriculum integration is more than a clustering of related learning outcomes. The selection of learning experiences should be based on the extent to which they promote progress or broaden and confirm understanding. There is no one best way to integrate the curriculum; however, the following key requirements should be met for successful integration.

Oscar Wilde’s Dorian Gray

Oscar Wilde’s Picture of Dorian Gray received immediate criticism when it was published in 1890, being described as contaminated, unclean, and nauseous. The criticism stemmed from the challenges that were made by Oscar Wilde regarding Victorian morality. The novel was written in the aesthetic era, an era where authors attempted to reverse the role of art, to have no purpose besides being beautiful. Critics of the novel did not like this idea, fearing that it would corrupt readers, specifically their moral values.English philosopher Alfred Whitehead gave this view on morality, â€Å"What is morality in any given time or place? It is what the majority then and there happen to like and immorality is what they dislike. † Oscar Wilde added a preface to the novel a year later, in which he said, â€Å"There is no such thing as a moral or an immoral book, books are well written or badly written. That is all. † Adding onto Whitehead’s view, other morals exist outsi de of the majority, and people will develop their own morals based on how they interpret a situation. When Wilde reacts by saying that immoral and moral books don’t exist, I agree.The perspective that I developed in tying the 2 quotes together is that yes, a book is not written as moral or immoral, but it is viewed moral or immoral, depending on the reader’s own beliefs. I will argue that The Picture of Dorian Gray suggests that art can have immoral effects, but the artist should not bear complete responsibility. The prime purpose of art in the Victorian Era to most viewers was to give concrete moral values. The concept of Hedonism in the Picture of Dorian Gray is evident throughout, and was the root for it’s criticism.Lord Henry is responsible for placing these pleasure-seeking ideas in Dorian’s mind, as Dorian became obsessed with Lord Henry. In Wilde’s time period, as mentioned earlier, the artists were challenging accepted social norms. It is e vident that Lord Henry is also challenging accepted morals when he says, â€Å"Modern morality consists in accepting the standard of one’s age. I consider that for any man of culture to accept the standard of his age is a form of the grossest immorality. † Challenging social norms is one characteristic that Wilde and Lord Henry share.Therefore, since this is a big part of the novel, I argue that Wilde wrote the novel as if he was Lord Henry. This is important because some view Lord Henry as the main reason for Dorian’s downfall. To counter this, I want to point out that Dorian is the one who let Lord Henry influence him. Further, when Lord Henry gives Dorian the mysterious yellow book, it is Dorian’s choice to base his life around this guide on how to live a pleasure-seeking life. The main argument I am making here is that Lord Henry cannot be fully blamed for Dorian’s downfall.As it related to Wilde, he does write immoral ideas for his time. For e xample, hedonism and homosexuality. The point is yes Wilde wrote about these topics, but he should not be held responsible and considered immoral as an artist because his time period rejected these views. A big part of the novel that needs to be looked at if Wilde wrote the book through Lord Henry’s eyes is the fact that Dorian ended up dead at the end of the book and Lord Henry didn’t face consequence. This is Wilde suggesting that Lord Henry’s sayings, books, and thrill seeking lifestyle are all irrelevant to Dorian’s morality.Relating this to real life, Wilde is suggesting that a piece of art is not based on the moral value of the artist, but rather the way a viewer lets the work influence him or her. The slow deteriorating of Dorian’s painting is a reflection of the sins he has committed. For example, when he embarrasses Sibyl and it leads to her suicide. Another example is Dorian’s killing of Basil. Finally, when Dorian attempts to chan ge his lifestyle and not screw over another girl, the painting worsens. The painting mirrors an image of sins that Dorian cannot erase or escape guilt.Dorian stabbing the painting shows that he died from his own sin, not by any influence. The art is then returned to its original beauty. This shows that Wilde is suggesting that art should be kept separate from morals in society. Further, this is justified by art being viewed in this new movement as strictly beautiful; it bears no responsibility for a moral purpose. An artist’s responsibility to morals is again minimized. Another point I would like to bring up is that if The Picture of Dorian Gray came out in a different time period, it would not have been so heavily criticized.This is because people would have had different morals and immorals, as reflected in Whitehead’s previous quote. If you agree with this, you have to agree with the argument that an artist is not fully responsible for any moral or immoral judgment of his or her art. The final perspective I would like to point out is for those who interpreted Wilde as writing the story through the eyes of Basil. At some points, I can agree with this, and it strengthens the argument that Wilde feared criticism by a good majority of people at his time. This is evident when Basil is afraid to show off his painting, in fear of what others will interpret it as.This is similar to Wilde’s work of Dorian Gray, in that Wilde wrote a story that challenged some moral beliefs, and was hesitant as to what people might think. When Basil finally does reveal his painting it is viewed as beautiful, but slowly deteriorates. I argue that this is how Wilde felt about his work, that it was the perfect novel, but it to was brought down by heavy criticism of another person. The point here is that Wilde did not intend everything in the story to be a moral message, he used his characters actions as puzzles pieces for each reader to put together their own belief s.Therefore, his critics should not hold him morally responsible. The belief of hedonism is demonstrated throughout the book, as mentioned earlier; in the way that Dorian lives his life. This is an example of Wilde reflecting his new movement’s ideas, to live for beauty. In the article The Conflict Between Aestheticism and Morality in Oscar Wilde’s The Picture of Dorian Gray, author Patrick Duggan makes the observation that hedonism is what Wilde was attempting to introduce through Dorian, but at the end of the novel Wilde puts restraint on this lifestyle.When Dorian cannot reverse his sins, Wilde is suggesting that people still need to consider the consequences of their actions. Further, yes Wilde displays a thrill seeking lifestyle in the Picture of Dorian Gray, but he also suggests that the artistic movement he is involved in will only survive with SOME limitation. This view complies with my argument that art can have an immoral effect on people. Which is why an art ist must have SOME consideration, but the artist will not bear complete responsibility because each viewer is going to look at artwork differently.

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Operation Management Degree - Case Study Example They are behind schedule with RA4. Susan has mentioned that they discuss the issue at the caf' when they meet. The caf' was very good in many respects, but problems were occurring since the new manager had taken over towards the end of the previous year. The caf' offered hot food for breakfast and lunch, snacks and sandwiches throughout the day and an out-of-hour's service area with tea and coffee and machine-supplied snacks. This had been a replacement for the 'hot food' service that had been available the previous year as part of cost saving measures that the new manager introduced. At that time, the software developers used to use the caf' in the evening, as they often worked late into the night but were rarely to be seen in the current times. Added to the above, the standard of the freshly prepared food varied enormously and stock outs were getting worse with more occasions when ingredients were missing or late and even some of the snacks supplies were becoming erratic. The canteen manager appeared to be having problems with a number of suppliers and this was having a big impact on the service offered. Obviously, there is a difference between the definition of quality for the caf' and the development team. The difference is limited to the kind of problems. However, conditions both at the caf' and the development team were worsening. Hassan needs to get to grips with the software development teams. ... The meals were expensive The queues in the caf' were ridiculous Added to the above, the standard of the freshly prepared food varied enormously and stock outs were getting worse with more occasions when ingredients were missing or late and even some of the snacks supplies were becoming erratic. The canteen manager appeared to be having problems with a number of suppliers and this was having a big impact on the service offered. Obviously, there is a difference between the definition of quality for the caf' and the development team. The difference is limited to the kind of problems. However, conditions both at the caf' and the development team were worsening. Hassan needs to get to grips with the software development teams. Quality is a big issue here; your task is to recommend ways in which they can assess and analyze the problems in more detail using suitable quality assessment. There is no doubt that the software development teams need a shot in the arm. It is pointless to blame anyone. The environment has deteriorated to an extent that nobody is able to produce quality work. Hassan has to make moves that will ensure proper working conditions to enable the software development teams perform to their maximum potential. In this situation, kaizen has the capability to bring about the necessary transformation. Actually, kaizen is the rallying point. Hassan must draw from the principles of kaizen and apply them to work for Wishton House. Basically, kaizen in Japanese means "to become good." In order to become good, there are some principles that must be followed. The foundational principles of kaizen are: teamwork, personal discipline, improved morale, quality circles, and suggestions for improvement. These are broad principles and Hassan must define them in the

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Causes and Effects on the High Cost of Health Care Essay

Causes and Effects on the High Cost of Health Care - Essay Example The death rates are falling. There are less barbaric wars and more peace in the world at large. People are now living longer. There are many reasons for this the first being that most people are more mindful of health and wholesome living and are therefore, spending a larger share of income on health care. People are now turning towards healthful products that low fat, zero calories, no sugar added etc. An average individual now takes out more time for exercising, walking and other sports. Many people have reduced smoking after learning about the risks associated with it In developed countries medical insurance takes care of much of health care expenses. However, critics argue that there is an ever-growing number of people (especially Americans) who are overweight or even obese, which may breed physical disorders and afflictions and finally acquire medical attention. Therefore demands in growing at a faster pace than supply of medical services. These and many more reasons have increased life expectancy overall. When people live longer, they put a greater burden on health care services. Apart from this high population growth rates also contribute as a load on such services. Therefore, governments and private health care providers are left with no option but to increase their fees, costs of drugs and other health related expenses. Moreover, a lot of investment is being made in this sector. ... EFFECTS Perhaps the biggest effect of expensive health care services is that many people will use home made remedies for diseases and avoid going to doctors who would prescribe expensive drugs and ask for costly medical tests to be performed first. In years to come this might show as an increase in death rates. In third world countries (including many African states) there is high infant mortality. Many of the countries with the lowest life expectancies, namely Swaziland, Botswana, Lesotho, Zimbabwe, Zambia, Mozambique, Malawi, South Africa, Central African Republic, Namibia, and Guinea-Bissau, are suffering from very high rates of HIV/AIDS infection, with adult prevalence rates ranging from 10 to 38 percent. The residents of poor countries will continue to suffer. As a result, corruption will increase. Existing health care practitioners may not wish to offer their services to anyone who does not pay the prescribed amount. Less qualified individuals with little or no experience might get more patients as their fees would be less. This will lead to an extremely inefficient health care system, with more people falling sick. CONCLUSION For the thousands of years of humankind's existence, lifespans were short and rough. It is only within the last hundred years that life expectancy at birth has risen substantially. The world's average life expectancy at birth was 45years in 1950 which rose to 61 years by 1980 and currently it is 67years. This shows that as people are living longer, the demand for health care is rising. This demand is by far exceeding the supply in many countries of the world, making health care too expensive for most people. High costs of health care will affect

Psychology and Helpful Forum Thread Essay Example for Free

Psychology and Helpful Forum Thread Essay I love kids they are very fun to work with . it is our duty to make sure they are happy and safe. Kids have there own choices and enjoy free flow and that is the time were you can observe your child n see their interest. children and young people from birth to 19 yrs1. 1 Explain the sequence and rate of each aspect of development from birth to 19 yrs development book on amazon. co. uk if you have problems accessing a book that contains developmental information ask your setting what titles they have to loan, if they would purchase or loan any resources for learners. Development chart thread on the forum1. 2 Explain the difference between sequence of development and rate of development and why the difference is importantAspects of development may include: physical communication intellectual / cognitive social, emotional and behavioural moral Helpful forum thread: rate and sequence of development Outcome 2 expects you to .. Understand the factors that influence children and young people’s development and how these affect practice2. 1 Explain how children young people’s development is influenced by a range of personal factors Helpful forum thread: how personal factors influence a childs development 2. 2 Explain how children ; young people’s development is influen children and young people from birth to 19 yrs1. 1 Explain the sequence and rate of each aspect of development from birth to 19 yrs development book on amazon. co. uk if you have problems accessing a book that contains developmental information ask your setting what titles they have to loan, if they would purchase or loan any resources for learners. Development chart thread on the forum1. 2 Explain the difference between sequence of development and rate of development and why the difference is importantAspects of development may include: physical communication intellectual / cognitive social, emotional and behavioural moral Helpful forum thread: rate and sequence of development Outcome 2 expects you to .. Understand the factors that influence children and young people’s development and how these affect practice2. 1 Explain how children ; young people’s development is influenced by a range of personal factors Helpful forum thread: how personal factors influence a childs development 2. 2 Explain how children young people’s development is influen